Introduction to Fundraising

Running over two zoom sessions, this Introduction to Fundraising course will provide an overview to the different types of fundraising available for those working in the arts sector – including individuals, trusts & foundations, statutory, corporate – and cover the different approaches required for each area. It will focus on developing a strong ‘case for support’ as the first step to the project planning process and provide techniques for effective budgeting for projects. It will include an overview of company legal structures that impact decisions on how and where to go for funds. With practical exercises to help reinforce learning on how to make the approach and communicate effectively for fundraising, you will gain the competitive edge when it comes to getting funding for your creative ideas.

Who is it for?

  • Independent artists and sole traders who are new to fundraising but keen to increase income from this area of activity
  • This session will be most useful to those working and living in the East however, we’re sure that no matter where you’re from you’ll be able to get some useful tips from the session!

What will the day cover?

The day will cover the following areas:
• Generating ideas and development of a strong ‘case for support’
• Responding to various funders’ criteria with effective writing
• Budgeting for projects
• Research techniques
• Legal structures for fundraising

Participants will be asked to use an actual project as a basis for some of the practical exercises during the sessions, and will receive digital handouts and signposting to potential resources available online. If you’d like to join us, click ‘BOOK YOUR PLACE’, once you’re booked on we’ll be in touch with further information about joining the zoom discussion.

*Please note that this Zoom conference will be recorded for archiving purposes. Your audio and video output will be included in the recording, but the recording will never be distributed or broadcast publicly.

About Fern:

Fern Potter is passionate about helping others to develop their fundraising skills. Having started her career as a professional dancer, she has gone on to work in arts fundraising for over 20 years, holding a variety of senior development posts including most recently Director of Development with Birmingham Royal Ballet. Other roles have included: Development Director with Orlando Ballet, Director of Development with Dance UK, Head of Development with Dance Umbrella, Development Manager (Trusts & Foundations) with Barbican, and founding Director of Essexdance. Fern currently mentors for the Institute of Fundraisers’ RAISE programme and Mercury Creatives. She is a regular trainer for Arts Funding and Philanthropy programme, and lecturer in fundraising for City, University of London’s MA Culture, Policy, Management. She consults with arts clients of all sizes and has worked in the corporate sector as Business Development Manager with Tom Peters Company (UK). Fern holds a MA in Arts Management from City University, London and is a full member of the Institute of Fundraisers. She is currently Chair of Candoco Dance Company and Viviana Durante Company.

Book your place
Dates and Times

Thursday 19 November | 10.00am – 12:30pm
Tuesday 24 November | 10.00am – 12:30pm


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